In today’s rapidly evolving retail media landscape, the journey from discovery to purchase has evolved into a seamless blend of physical and digital interactions. Join us as we explore in-store as a critical component of the omnichannel journey and how the digitisation of brick-and-mortar is influencing the future of Retail Media. Discover how closing the loop with in-store is not merely a trend, but a transformative strategy that meets the evolving demands of today’s consumers.