Spending on retail media networks is on the rise: retail media in Europe hit €7.9 in 2021, according to the Interactive Advertising Bureau (IAB) Europe, and is expected to reach €25 billion by 2026. In this session, Alison will share best practices for activating retail media across the marketing funnel - especially in-store, where a lion's share of sales still occur. The session will also look at:

• How a retailer can enrich it's existing first-party data to get in-store retail media capabilities like online;
• Unified omnichannel segmentation;
• Real-time segmentation targeting;
• Audience and performance measurement; and
• How privacy is a key topic when using in-store technology.