Prior to her role at ISBA as Head of Media Performance and Effectiveness (and before that as Head of Programmes at the IAB), Clare O’Brien was the co-founder of one of the world’s earliest content strategy consultancies, following a career in publishing industry PR and communication. Her consultancy work was focused around development of content strategy practice for clients as diverse as The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS and Barclays. At ISBA, Clare leads industry initiatives around Media Insight & Effectiveness, Programmatic & Performance and Data & Ethics for the UK’s leading advertisers who make up ISBA’s membership.