Full Name
Clare O'Brien
Job Title
Head of Media
Company Name
Speaker Bio
Prior to her role at ISBA as Head of Media Performance and Effectiveness (and before that as Head of Programmes at the IAB), Clare O’Brien was the co-founder of one of the world’s earliest content strategy consultancies, following a career in publishing industry PR and communication. Her consultancy work was focused around development of content strategy practice for clients as diverse as The BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS and Barclays. At ISBA, Clare leads industry initiatives around Media Insight & Effectiveness, Programmatic & Performance and Data & Ethics for the UK’s leading advertisers who make up ISBA’s membership.
Clare O'Brien