With the retail media industry poised to reach $129 billion in revenue in 2024, it is the hottest space in the ever-changing advertising landscape, and the biggest opportunity for reaching targeted audiences. Join Claire Wyatt, VP Business Strategy and Marketing Science at Albertsons Media Collective, in an insightful discussion on optimizing measurement and audience strategies within retail media networks. Claire Wyatt will outline how retail media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers, how retail media unlocks closed-loop measurement, and how retail media networks will evolve as the channel continues to mature in 2024.