The Path to Purchase Institute teamed with Skai to produce a report aimed at benchmarking retail media’s meteoric rise and offering statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs. Join P2PI managing editor Cyndi Loza as she shares results from the research that picked the brains of various CPG brand and agency executives to gain insights, including:

• Accelerators and barriers to more investment in retail media;
• Factors in retail media budget allocation decisions; 
• Incrementally measurement proficiency and definitions; and
• AI's future in the retail media space.