It's becoming more clear to many marketers that they can’t have a complete omnichannel strategy without in-store in the mix. In-store presents an exciting avenue for shopper engagement, but retailer and brand executives alike are still trying to discern their best in-store strategy to connect with shoppers and the channel's position in this complex retail media ecosystem. With a global view of in-store retail media executions and retail media customers in over 30 countries around the world, Stratacache will share examples of the most innovative campaigns and activations, while exploring the challenges of measurement, privacy and technological restraints as we look toward the future evolution of in-store experience and media.

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