Recognizing the importance of shoppers' perceptions of retail media, the Path to Purchase Institute surveyed Canadian consumers recently to understand how retail media touches and is received by shoppers along the path to purchase. The research marks P2PI's first study dedicated to Canadian consumers, and takes a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online. P2PI's Senior Editor Cyndi Loza will debut the findings and analysis exclusively at Retail Media Summit Canada.