Kacy Raffe is the Senior Marketing Manager, eCommerce at Molson Coors Beverage Company. She joined the organization in 2018 and has held roles across several functions including national and local media, brand management and most recently as an eCommerce Customer Marketing Manager. Kacy currently leads B2C eCommerce marketing for both the US and Canada. Her team leads customer relationships and retail media activation for 3rd party delivery partners including Instacart and Uber Eats, as well as product detail page content development and measurement across the full eCommerce ecosystem. Prior to joining Molson Coors, Kacy spent several years at a media agency leading media planning and strategy for various clients including BP and Kimberly-Clark.