As an omnichannel strategist, practical innovator and leader, Sherif brings a balanced perspective on solving business problems with +20 years of agency-based innovation, commerce activation and retail media experience, coupled with time spent at CVS Health leading incentive / loyalty strategies with manufacturers. He's built and led scaled businesses that focus on commercial optimization, productivity and profitability. His versatile background across numerous channels and clients, and the pioneer of several retail-based companies/tools prove there’s a solution for every kind of problem.