Alain Tadros joined Metro Inc. in 2016 as Vice President of Marketing. Today, as CMO and a member of the Executive Committee of Metro Inc., Alain leads the Marketing, Customer Intelligence, Loyalty and Customer Service teams, as well as eCommerce and Digital Strategy, for the Food and Pharma divisions including the Metro, Super C, Richelieu, Adonis, Ami, Jean Coutu, Brunet, Metro Ontario and Food Basics banners.

Mr. Tadros, a graduate in business administration from Concordia University (John Molson School of Business), has over thirty years of marketing and retail experience in both Canada and the United States.

Prior to joining Metro, he spent many years managing advertising agencies, notably, as co-founder of EM Agency and as President of Publicis Montreal. In 2015 he was named Marketing Personality of the Year by Infopresse.

He has served as director and chairman of the board of directors of the Association of Creative Communication Agencies (formerly AAPQ) and, as a member of the board of directors of Tuango. He currently serves on the board of directors of La Presse, a leading French language digital news publication and on the board of the Association of Canadian Advertisers.