Today's shopper is everywhere at once--browsing in-store, scanning social media, streaming ad-supported TV and asking AI assistants for recommendations. Understanding how and where they make decisions has never been more complex or critical. This session unveils fresh research exploring shopper behavior and perceptions across every major touchpoint. Learn how consumers navigate the path to purchase by channel, category and retailer, as well as what's influencing conversion, and what brands and retailers need to know to meet them where they buy.