Digital screens are a powerful way to engage shoppers at the point of purchase with dynamic, context rich content. It’s easier than ever to elevate your instore digital signage to generate revenue and operate as an effective in store retail media network, while also complementing your e-commerce media strategy. This session will talk about how to monetize digital screens through programmatic advertising, often without affecting traditional shopper marketing budgets. We’ll break down what instore retail media means for retailers and how digital signage networks and software work.