Vidya Jagannathan is a seasoned Digital Marketing Manager with over 10 years of experience, including approximately 8 years within the Consumer-Packaged Goods (CPG) space. She specializes in driving end-to-end digital strategy, performance marketing, and analytics, effectively transforming business goals into actionable digital roadmaps. Vidya is an expert in using customer journey mapping to derive critical insights.

Currently at Newell Brands (Oct 2021 – Present), Vidya strategizes and leads Digital Marketing activation across retail channels for over 15 iconic brands, including Coleman, Rubbermaid, Graco, Sharpie, and Contigo. She expertly manages media budgets, supports Joint-Business-Plans with major partners like Amazon Advertising, Walmart Connect, and Triangle Retail Media, and serves as the Subject Matter Expert (SME) for Digital Marketing across divisions. She consistently reports performance against ROI and KPIs to senior leadership.

Prior to this, as a Senior Digital Marketing Specialist at BISSELL Canada (Oct 2017 – Oct 2021), Vidya managed all eCommerce channels and was instrumental in delivering significant growth, increasing eCommerce revenue by 250% through data-driven re-marketing strategies.

Vidya’s robust skill set includes Google Ads, Facebook Advertising, Google Analytics, Salesforce Commerce Cloud, and SEMrush. Known for her analytical mindset and entrepreneurial approach, she excels at building strong relationships with vendors and cross-functional teams to deliver measurable, consistent results.