Sarah Brown is Senior Manager, Integrated Media & Intelligence at Smucker’s Foods of Canada. With over a decade at Smucker’s, Sarah has progressed from Digital Marketing Manager—where she expanded brands’ online presence and enhanced the CRM strategy for the baking community—to being promoted in October 2018 to lead marketing communications across all brands in the portfolio. In this role, she managed a team responsible for consulting with brand teams on communications, reporting and optimizing retailer media, managing agency relations, and educating the marketing team on new media opportunities. In October 2023, Sarah’s role expanded to include oversight of consumer insights and shopper marketing, driving data-informed strategies and measurable campaigns across the marketing funnel. Her expertise spans digital marketing, CRM, omnichannel media planning, and collaborative leadership. Prior to Smucker’s, Sarah held roles at Rogers and top-tier agencies DraftFCB and BBDO. She holds a BBA from Wilfrid Laurier University.