Lucas Manière-Despert is an experienced Shopper Marketing and Commercial Strategy leader, currently heading the Shopper Marketing function for Danone Canada across all categories and customers. In this role, Lucas drives strategic planning and delivers best-in-class execution standards for both brand-led Shopper Marketing initiatives and multi-brand portfolio conversion programs.

An enthusiastic and authentic leader, Lucas is committed to placing both the Shopper and the Customer at the heart of every decision or strategy. By leveraging data & insights, Lucas and his team shape impactful programs for Danone’s iconic brands—programs designed not only to strengthen brands and deliver business results, but also to accelerate category growth.