Amar leads global thought leadership on health and wellness, the NA drug and home improvement channels, and he is one of our resident experts on the Canadian market. He creates insights that inform strategic decisions related to key drug, home improvement, discount, convenience, grocery, and digital channels.

Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar in 2018, he managed consumer insights at a leading CPG brand, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph in Canada.