Jonathan Dunn is Senior Director, Data Collaboration at Environics Analytics. His primary focus is working with retailers, loyalty program owners and CPGs to unlock the full value of their first-party data and elevate partnerships, grow sophisticated media offerings and hold campaign media spend accountable for outcome delivery. Prior to Environics Analytics, Jonathan led offsite product strategy for Loblaw’s retail media division where he defined, matured and monetized a best-in-class audience segmentation and activation capability based on the PC Optimum loyalty program. Throughout his career, he has held product and partnership roles at Bell Media, Yellow Pages group and several ad technology companies. He is renowned for never needing a microphone.