Ray Balberman is the Associate Vice President of Media Planning & Strategy at Triangle Retail Media, the retail media arm of Canadian Tire Corporation. He leads the Media Planning, Ad Operations, Measurement, and Product Marketing teams and brings seven years of Retail Media experience from roles at Loblaw Advance and Canadian Tire.

Ray is passionate about the transformative potential of Retail Media, but also realistic about the many potential barriers to growth. He focuses on developing privacy‑safe, customer‑first solutions that simplify activation and strengthen collaboration between brands, agencies, and retailers. In 2024, he was honored as a North American Retail Media Award Winner by the Path to Purchase Institute for his contributions to omnichannel marketing and advanced measurement.