Jamie Armstrong is the GM of Media Intelligence at Loblaw Advance™, the retail media network of Loblaw Companies Limited. As a business leader and expert in ad performance, measurement and analytics, Jamie has been pivotal in enhancing Loblaw Advance's capabilities over the past five years. Under his leadership, Loblaw Advance has become a pioneer in leveraging first-party data to drive campaign effectiveness and measure impact while ensuring robust customer data protection. Jamie has previously addressed the challenges posed by fragmented media landscapes and data ecosystems, emphasizing the critical need to safeguard first-party data. Before joining Loblaw, Jamie honed his skills in Canadian media, ad technology, and consumer insights roles. He adeptly combines technical expertise with strategic business acumen to develop solutions that achieve business objectives and advance emerging capabilities.