Penney McTaggart Cowan is the Vice President of Marketing & Member Experiences at Calgary Co-op, where she leads all aspects of marketing, loyalty, and communications. With a background in consumer research and marketing, she brings 25 years of experience in the industry and led organizational and digital transformation at Calgary Co-op, modernizing the Calgary Co-op Membership program. She also serves as the Chair of the Calgary Co-op Foundation, focusing on food security and support for vulnerable populations, which raised $2.8M in food and funds for local food banks in 2025. Penney's leadership and dedication to the community have made her a respected figure in the grocery industry.