Name
Debate: Are Full-Funnel Campaigns Just Hype?
Date & Time
Wednesday, October 16, 2024, 11:35 AM - 12:00 PM
Description
A lively panel discussion on what is holding the industry back from adopting a full-funnel approach at scale and speed. Where have brands and retailer networks achieved full-funnel success and what does it look like and achieve? How might we remove the barriers to success and move forward more effectively? We explore whether full-funnel campaigns are even possible in today's siloed organisations — or is it all just a pipe dream?
Speakers