Jay joined ITV 3 years ago as Controller of Advanced Advertising to drive the rollout of Planet V, and more recently, drive all aspects of digital revenue growth and innovation under AdLabs, which in 2023 rolled out Matchmaker, ITV’s retail media solution in partnership with Boots and Tesco. Prior to ITV, Jay held a number of ad-tech roles, most notably at Videology, where he led EMEA Brand Solutions, after starting his career with an 18-year stint at MediaCom. Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.