Babs Kehinde, Senior Director, Commerce is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. Leading our commerce efforts across EMEA, he is responsible for growing and driving partnerships within the Commerce media space. With a strong background in ad technology, Babs has held director-level positions at OpenX, Essence, and Yahoo!, where he played a crucial role in driving business development efforts. He brings a data-driven approach to his work and has deep insights into the ad technology market.