James Taylor is an expert in personalisation and machine learning within the eCommerce industry. As the CEO and Founder of Particular Audience, he drives the company's mission to revolutionise retail media with cutting-edge AI technologies, enabling retailers to compete head-to-head with Amazon.

Before establishing Particular Audience in 2017, James successfully built and scaled the APAC region for Yieldify, a Google Ventures company, playing a key role in its growth and eventual acquisition by Epsilon (Publicis). James' deep expertise in machine learning and AI-driven personalisation has firmly positioned Particular Audience at the forefront of the retail media landscape.