Full Name
Bianca Hall
Job Title
Senior Insight Director
Company Name
SMG
Speaker Bio
Bianca is a Senior Insight Director at SMG. She leads a team of insight experts and analysts who measure the effectiveness of retail media campaigns for brands across a multitude of UK retailers. She is passionate about simplicity, transparency, and consistency in reporting that enable both brands and retailers to turn data into actionable insight for future campaigns.
Speaking At
