Helen is the Group Director of Media, Insight, and Innovation at SMG. Prior to this, Helen spent 19 years at Procter & Gamble on a Brand Management career path working across 11 different countries and 17 Brands. Her last role was Senior Brand Director for UK Commerce Marketing across P&G's 10 FMCG categories in Grocery, Highstreet and Discount channels.

Helen is also a mum to two young children and previous receipt of Timewise's Power Part Time Top 50 Award. She is passionate about helping raise awareness and driving change in the opportunities of balancing career and parenting aspirations. As such she proudly does her role on a 70% schedule.