With more than two decades in media and agency life, Rob moved to the client side with Arla Foods in the UK in 2019.

As Head of Media and Digital activations, Rob’s department now take responsibility for planning and delivering all branded digital activity in the UK for brands like Lurpak, Anchor, Cravendale, the Arla master brand amongst others, while working with agency partners to deliver on wider campaigns. Rob’s experience took shape at in traditional media before accelerating the digital focus throughout the noughties across differing roles and is old enough to remember mono print ads and young enough to appreciate the changing media landscape.