Colin has 13 years’ experience in the Out of Home industry, spending the last 8 years at Clear Channel where he currently leads on the FMCG category. He works closely with many of the biggest names in FMCG, helping them to build their brand effectively in the OOH channel. Colin is also involved in developing Clear Channel’s commercial strategy to ensure it keeps pace with this highly dynamic category, and believes the continued evolution of DOOH makes it the most powerful ‘Reach & Retail’ channel in the modern omni-channel mix.