Future Proof Insights is an Applied Neuroscience Research agency. By combining the worlds of consumer research with neuroscience, we help clients explore the subconscious drivers behind consumer behaviour and decision making. By measuring the signals that our brains and bodies produce we provide clients with a deep understanding about the way that consumers interact with the world around them. By evaluating the impact of advertising & media through a subconscious lens our clients, this allows us to quantify how effective consumer touchpoints are, why they are so effective and how their performance can be improved.