As one of the largest and fastest-growing advertising verticals in the United States, Retail Media’s rapid expansion draws attention to the increasing importance of in-store media’s role in creating a cohesive experience for consumers. In this session, Vibenomics will explore “why in-store matters” alongside leading Retail Media Networks and showcase the essentials for in-store success in 2025. By achieving scale, generating actionable results, and enabling dynamic partnerships, in-store digital is poised to reinvent brick and mortar marketing as brands and retailers continue to recognize the value of engaging shoppers directly at the point of purchase.

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