In-store media has taken center stage, with expanded in-store offerings, inclusive of digital mediums, expected to play a major role in the next chapter of retail media. While new in-store formats will unlock valuable inventory for brands and lucrative revenue for RMNs, it must not be at the cost of the customer experience. As the long-standing shelf-edge media partner for leading retailers, Vestcom is helping shape a holistic view across in-store media, balancing traditional print formats with new digital vehicles that are designed to optimize shopper engagement and motivate incremental purchases.

Join us as we reveal new research that offers an emergent perspective into how consumers are reacting to digital screens in-store, where and how they want to be engaged, and most importantly, how it impacts their purchase decisions. Walk away with actionable insights to optimize use of in-store media in both digital and print form, executing effective campaigns that drive measurable, incremental results.

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