Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast who has been covering the industry for more than 16 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands, including the Path to Purchase Institute and Retail Leader where she currently serves as Editorial Director. As a sought-after thought leader, she has spoken on retail trends at various industry conferences and at events for Fortune 500 companies. Dowd has a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.