wag is Walgreen's retail media division, leveraging first-party data generated by the nation’s second-largest loyalty program: 120M+ members shopping online and at ~8K stores nationwide. wag offers strategic omnichannel media solutions and SKU-level measurement across in-store, onsite and offsite channels. This fall, wag is expanding solutions with a 30-store digital in-store signage pilot with 6 top brand partners. Other key in-store partners include Neptune, Catalina, DMI, and Terraboost.