The Path to Purchase Institute's Women of Excellence Awards program recognizes female executives working at CPG brands, retailers, agencies and solution providers​ for their achievements in influencing the commerce marketing industry along the path to purchase.

Winners will be honored at the Women of Excellence Awards ceremony, which will take place during P2PI LIVE & Expo, Nov. 11-13, in Schaumburg, Illinois.

This year, the Women of Excellence will award female leaders across 5 categories, each honoring winners from both Brands/Retailers and Agencies/Solution Providers. Entries across all categories are also eligible for the Executive of the Year Award. Download the judging criteria.

Drawing from the overall pool of winners in the five aforementioned categories, the Path to Purchase Institute editorial team also will honor a woman for the top recognition with the Executive of the Year Award.

• Nominee must be nominated by a colleague or industry peer
• No self-nominated submissions will be accepted
• Nominee must NOT have been a previous P2PI WEX Awardee
• No former or current employees of EnsembleIQ or Path to Purchase Institute is eligible
• Nominations must be submitted by 11:59 p.m. ET on Friday, May 31, 2025

Editorial coverage will include profiles of the winners on P2PI.com.

You can find our 2024 WEX Winners by visiting P2PI.com.