Understanding Shoppers Now [On-Demand]
Date & Time
Thursday, August 6, 2020, 2:00 PM - 3:00 PM
Brian Higdon Theresa Lyons Erica Beilenson

The traditional path to purchase has been transforming steadily for years as shoppers took control of their own decision-making processes. The unimagined events of 2020 expedited that evolution but also altered shopper needs and behaviors in ways that no one saw coming. This Community Gathering will examine the key ways in which the shopper journey has changed and how leading brands and retailers are developing the understanding they need to stay ahead of the change.

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Virtual Session Link