Name
The Future of Shopper Marketing: How Brands Can Plan Today to Win with Shoppers Tomorrow
Date & Time
Tuesday, November 10, 2020, 3:00 PM - 3:45 PM
Amy Andrews Karen Firda Payman Nejati Lynn Berry
Description

Shopper marketing has evolved more in the past 5 months than it has in the past 5 years. New platforms and fulfillment models have seen unprecedented growth, retailers have grown into media companies and shoppers have drastically changed their behaviors. Join The Mars Agency and a panel of shopper marketing leaders to learn about what trends are here to stay and how they will impact the future of shopper marketing.

Take-aways:

  • Forces driving the shopper marketing revolution
  • Where brands can invest to be prepared for the future
  • How organizations can adapt their teams and processes for the future

Speakers: