Name
The Future of Shopper Marketing: How Brands Can Plan Today to Win with Shoppers Tomorrow
Date & Time
Tuesday, November 10, 2020, 3:00 PM - 3:45 PM
Speakers
Amy Andrews - The Mars Agency
Karen Firda - Nestle Waters
Payman Nejati - Anycart
Lynn Berry - The Mars Agency
Karen Firda - Nestle Waters
Payman Nejati - Anycart
Lynn Berry - The Mars Agency
Description
Shopper marketing has evolved more in the past 5 months than it has in the past 5 years. New platforms and fulfillment models have seen unprecedented growth, retailers have grown into media companies and shoppers have drastically changed their behaviors. Join The Mars Agency and a panel of shopper marketing leaders to learn about what trends are here to stay and how they will impact the future of shopper marketing.
Take-aways:
- Forces driving the shopper marketing revolution
- Where brands can invest to be prepared for the future
- How organizations can adapt their teams and processes for the future
Speakers: