Full Name
Karen Firda
Job Title
Senior Manager, Retail Activation & Digital Commerce
Company Name
Nestle Waters
Speaker Bio
Innovative, results-driven senior marketing executive with almost 20 years of experience in holistic marketing and customer planning including shopper marketing, advertising, media, digital marketing, promotions, content production and event marketing. Karen has worked across some of the most beloved brands in the US like Goldfish crackers, Milano cookies, Poland Spring and Perrier.
Prior to working in CPG Karen started her career in marketing & sales with a sports marketing agency. She holds a MBA from Fairfield University and B.S. from Campbell University. A New Jersey native, she now lives in Connecticut with her husband and two children.
Karen Firda