COVID accelerated existing shopper interest in ecommerce and alternatives to the traditional in-store buying experience. But the sudden jump in demand also identified some gaps between consumer expectations and the reality of the "Everywhere Commerce" opportunities that CPG brands can provide. In this session, Chris Saroka of Valassis will talk with Ken Krasnow of Henkel about how CPG brands must reframe the discussion away from specific technologies and tactics toward facilitating shoppers' desire to get the products they love into shopping carts and into their homes. You can look forward to learning how the future of "Everywhere Commerce" will require:

• An approach to consumer promotions that isn't limited by traditional assumptions
• New frameworks for engagement with a focus on the consumer's end goal
• Commerce that provides shoppers with real choice alongside of the convenience they demand

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