Full Name
Chris Saroka
Job Title
VP, CPG Sales
Company Name
Speaker Bio
Chris Saroka is Vice President, CPG Sales for Valassis, a leader in promotional and digital marketing intelligence. The company provides best-in-class data management platform and online and offline targeting capabilities that fuel superior advertising and expanded media offerings. Through proprietary technology, Valassis taps into meaningful, actionable insights that drive better campaign performance.
In his current role, Saroka oversees a team focused on the Consumer-Packaged Goods verticaland Shopper Marketing efforts for Valassis.
Before assuming his current role, Saroka was Director of Digital Coupons. Saroka has experience across the entire suite of Valassis solutions to include; print, digital, sampling and direct mail. He has spent more than 20 years working with national advertisers within theConsumer-Packaged Goods and Grocery, Drug & Mass verticals.
Saroka is IAB certified and a member of the IAB Sales Council along with other industry committees. A multiple juror for the North American Shopper Marketing Effie Awards and current mentor with American Corporate Partners assisting Veterans as they transition to civilian life.
Chris Saroka