Creating Engaging Content in the Most Unusual Times
Date & Time
Thursday, November 12, 2020, 12:15 PM - 1:00 PM
Susan Bagley Stephanie Lipsey Jessica Du Quesne Mille Alderman Joel Ponce Kate Akins Jana Kramer

2020 has introduced the most unusual retail and shopper marketing environment ever. In the midst of a pandemic and calls for social justice, how do I authentically engage with my shoppers through thoughtful and effective content?

In this two-part panel, shopper marketing thought-leaders from Clorox & Hershey's will join ViacomCBS Shopper to talk about creative solutions for producing content in the midst of a pandemic, the importance of authentic relationships with your audience (and your vendors) and strategic approaches to your seasonal business.
As a special treat, this panel will be joined by CMT artist and actress Jana Kramer who will share insights for developing partnerships with brands and influencers who genuinely connect with your shoppers. 
In this session, you will learn:

  • Best practices in capturing content that speaks to shoppers, even when there are restrictions and limitations that impact production capabilities
  • How connecting with your shoppers with real and authentic content drives the business forward
  • How working with experienced and trusted partners allows you to pivot and innovate as needed during uncertain times