Speaker: Nick Nistico, VP of Enterprise Clients, Overproof
In this engaging session, we will explore the influential role of data in driving success across both on-premise and off-premise channels. Discover how the integration of on-premise and off-premise data points can lead to cohesive sales strategies, and learn how suppliers can optimize their portfolio, pricing, and promotions to boost their market presence. We will also present a compelling case study that demonstrates how brands can harness Overproof's cutting-edge technology and insights to create unified strategies that propel off-premise sales and increase market share. Don't miss this opportunity to delve into the impact of on-premise on off-premise channels and acquire valuable knowledge on building your brand for success.