The world of media consumption is changing and media opportunities need to evolve with it. In this chat, we will talk about how Commerce has evolved from the art of knowing and implementing all tactics to include the use of this new medium of a strategy. We are at a crossroads where media, data, and tech meet helping pave the way for more efficiencies across the commerce landscape. During this chat, we will share use cases and recommendations that can help a brand drive more sales by driving a frictionless options to buy-- making everything shoppable within a person’s purchase journey, rather than creating yet another touchpoint.