Amie Owen
Head of Commerce
Universal McCann
Amie has over 15+ years of experience within the shopper media industry and has worked with many of the world’s biggest CPG companies, including Johnson & Johnson, Mars, Coca-Cola, Unilever, Colgate, Henkel, Conagra, Energizer, Hershey’s and more. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the areas: Connected Commerce, Digital Activations in Retail, Traditional Shopper Media and Commerce Media Consultancy.
As Amie noted in Adweek, “In 2020, Shopper became synonymous with Commerce.” She single handedly helped our clients quickly recalibrate their media strategies in response to the pandemic over the last three years and has followed the shifting consumer behavior in order to meet increased consumer demand. She and her team worked with these brands to help develop their new coined Commerce capabilities, leading to UM Commerce adding six new clients to its roster in 2022 alone. Currently, the UM Commerce team services 30+ clients, with a total annual billing of $1B+.
Amie has been recognized as a 2022 MAKER, 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events. She has also been a member of Chief—the nation’s premier mentorship program for women executives--since last year.
An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, five-year-old son Connor, 16-month-old daughter Emma, and their dog Rigley.
As Amie noted in Adweek, “In 2020, Shopper became synonymous with Commerce.” She single handedly helped our clients quickly recalibrate their media strategies in response to the pandemic over the last three years and has followed the shifting consumer behavior in order to meet increased consumer demand. She and her team worked with these brands to help develop their new coined Commerce capabilities, leading to UM Commerce adding six new clients to its roster in 2022 alone. Currently, the UM Commerce team services 30+ clients, with a total annual billing of $1B+.
Amie has been recognized as a 2022 MAKER, 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events. She has also been a member of Chief—the nation’s premier mentorship program for women executives--since last year.
An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, five-year-old son Connor, 16-month-old daughter Emma, and their dog Rigley.
