Amie Owen
Global Chief Growth Officer
KINESSO
Amie has over 15+ years of experience within the retail media industry and has worked with many of the world’s biggest companies, including Johnson & Johnson, Mars, Coca-Cola, Unilever, Colgate, Henkel, Levi’s Energizer, Amex, Hershey’s as well as retailers, CVS, ALDI, The Home Depot, and more. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the industry’s go-to expert on Commerce media, a practice she pioneered at UM.
As head of this discipline for more than ten years, Amie conceptualized, developed, and launched UM’s first Commerce Media team supporting our current three solutions:
• “Commerce as a tactic” drives sales online and in store through 400+ global media retail networks, identifying consumers most likely to covert and connecting the dots on their consumer journey to reach point of sale.
• Created out of the merge of data, tech, and retail media, “Commerce as a strategy” customizes each pathway to a specific user journey, using the latest data and advancements in shoppable tech to reach audiences where they are, with the right messages, at the likeliest moments of purchase.
• “Commerce as content” engages shoppers with curated content based on their own media consumption and behaviors, creating a personalized advertising experience.
Amie has most recently been recognized as 40 under 40 from Ad Age as well as P2Pi. She was a 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner, and won a spot as a 2022 MAKER. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events.
An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, five-year-old son Connor, 22-month-old daughter Emma, and their dog Rigley.
As head of this discipline for more than ten years, Amie conceptualized, developed, and launched UM’s first Commerce Media team supporting our current three solutions:
• “Commerce as a tactic” drives sales online and in store through 400+ global media retail networks, identifying consumers most likely to covert and connecting the dots on their consumer journey to reach point of sale.
• Created out of the merge of data, tech, and retail media, “Commerce as a strategy” customizes each pathway to a specific user journey, using the latest data and advancements in shoppable tech to reach audiences where they are, with the right messages, at the likeliest moments of purchase.
• “Commerce as content” engages shoppers with curated content based on their own media consumption and behaviors, creating a personalized advertising experience.
Amie has most recently been recognized as 40 under 40 from Ad Age as well as P2Pi. She was a 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner, and won a spot as a 2022 MAKER. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events.
An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, five-year-old son Connor, 22-month-old daughter Emma, and their dog Rigley.
