Wednesday, May 17, 2023, 9:40 AM - 10:25 AM

In an experiential economy, the focus of retailers is not just to provide quality products, but also to provide transformative shopping experiences. Advances in neuroscience and neuroaesthetics continue to expand our understanding of how the senses actually work — and how we work as people. Research demonstrates a positive effect of multisensory congruent cues on shoppers’ emotions, through valence and purchase behavior, through time spent in the store and purchase. Enter a new era of sensory design 3.0, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers. When combined in a way that is contextual to consumer expectations, the senses unlock an opportunity to transform customers' perception of retail experiences. Multisensory enhancement is quickly becoming the bridge between evolving user experience demands and exceptional delivery of retail environments. From brick-and-mortar to the metaverse, sensory design 3.0 focuses on creating a meaningful and harmonious link that is carefully layered to last longer in the memory of individuals. In this dynamic session, discover the evolution of sensory design and prepare for the future of commerce with the latest research insights and applied case studies, presented by one of the leading voices in this field, award-winning neuroscientist and sensory designer, Ari Peralta.