Ari Peralta is synonymous to sensory design —the practice of using the senses to optimize products, environments and spaces. The award-winning neuroscientist and sensory designer collaborates with top global brands and organizations of the likes of Kimball International, L’Oréal, Nissan, Marriott International, Hansgrohe, NASA and the United Nations. He is recognized by Forbes, Global Wellness and Retail Touchpoints, as one of the top sensory designers in the world. Ari’s passion for wellness and approach to research, sits at the intersection of science, art and technology. Using applied neuroscience and an evidence-based framework, Ari and the interdisciplinary team at Arigami, specialize in multisensory integration strategies. They help brands evolve their approach to sensory design, backed by science, specifically, to help elicit wellness-led behavioral outcomes. Ari describes the senses as a biological language that can be leveraged to amplify customer’s wellness experience in-store and enhance perceived functional benefits of products online and in the metaverse. Working alongside a vast network of science experts from Harvard, Oxford, MIT and Stanford, Ari is making us all rethink what we know about the senses.