Wednesday, May 17, 2023, 1:15 PM - 1:45 PM

A successful retail media network requires a three-way value exchange across retailer, brand and consumer. But in a sector that feels seemingly saturated, how do you not only uphold this value, but bring a differentiated offering to market?

Join our session to uncover:

  • Dollar General’s unique approach to leveraging the brand’s road-tested enterprise ad strategy, for long-term retail media profitability.
  • How CPGs like Kellogg’s are navigating the RMN ecosystem, and shifting their roadmap to account for greater investment in this space.
  • The tech innovations and strategies that not only power RMNs, but unlock rich consumer intelligence insights that benefit all stakeholders.

Sponsored by: