Wednesday, May 17, 2023, 1:15 PM - 1:45 PM
A successful retail media network requires a three-way value exchange across retailer, brand and consumer. But in a sector that feels seemingly saturated, how do you not only uphold this value, but bring a differentiated offering to market?
Join our session to uncover:
- Dollar General’s unique approach to leveraging the brand’s road-tested enterprise ad strategy, for long-term retail media profitability.
- How CPGs like Kellogg’s are navigating the RMN ecosystem, and shifting their roadmap to account for greater investment in this space.
- The tech innovations and strategies that not only power RMNs, but unlock rich consumer intelligence insights that benefit all stakeholders.
Sponsored by: