Grocery stores have not changed dramatically for nearly a century — but that's now shifting as grocers look to reimagine their stores in ways that align with shopper behavior. Go behind the scenes with P2PI's Editorial Director Jessie Dowd during this fireside chat to learn how Whole Foods Market and Amazon are innovating to build a best-in-class grocery shopping experience that connects with today's consumers. Christine Sturch, Principal Design & Innovation Team Leader – Store Design Team, Whole Foods, will share how her team has tapped into data and insights to develop new ways of thinking about grocery retail and reinvent the future, including a dive into the recently announced new urban format, Whole Foods Market Daily Shop.