Discover clickstream behavior — for the store. E-commerce sites know where customers come from, which pages they visit, which product they click on and purchase, and where they go next. This session will discuss how signals from in-store customer behavior can be leveraged with the same methodologies as e-commerce. The result allows retailers to measure their store and engage with customers as they do on their e-commerce sites. Key measurement strategies and examples of digital activation, either in-store, on-site or offsite based within in-store behavior will be discussed.

Sponsored by: