Ben leads the Walkbase business, an analytics and AI platform, for Stratacache, Inc. Walkbase specializes in helping retailers understand customer behavior in brick and mortar stores and translating this into actionable items such as RMN measurement and activation, more efficient merchandising and aligning labor with customer behavior. Ben is a proven marketing and technology executive having held executive postions at Sara Lee, PRN (largest in-store media provider), Hooklogic (first sponsored ads outside of Amazon, now part of Criteo), and Maxpoint (digital marketer leveraging a proprietary identity graph now part of Vericast) prior to joining Stratacache.